Meet Our Research Team | Our Methodological Approach
Latino Decisions provides political decision makers with independent data to facilitate critical decisions.
Our current research is focused on States in which the Latino vote will play an important role in the 2012 elections. Our research and in-depth analysis enables decision makers to understand the concerns of the Latino community in each State, and helps decision makers identify how to deliver their messages effectively.
While many other polls focus exclusively on national politics, at Latino Decisions we believe that key measurements must be made at the State level. The large sample size of our research, our focus on individual States, and our expertise regarding the Latino political landscape all set Latino Decisions apart from other available research.
In addition to providing the best data on Latinos within key states, Latino Decisions also conducts national polls of the Latino electorate. In June 2008, we completed a national poll of Latino voters which complements our state-by-state approach, providing contrast between the “national” Latino electorate and the unique Latino electorate within key states. In 2010 our polls focused on national issues being addressed by the Congress and President such as the economy, health care, and immigration reform, as well as state-specific polls examining U.S. Senate and Gubernatorial elections.
In 2011-12 our polls will once again focus on the most important issues facing the Latino community. Our tracking poll will follow Latino approval of the President and Congress, and assess attitudes towards key pieces of legislation before the Congress. In addition we will closely follow the 2012 presidential election and track Latino preference for Barack Obama versus notable Republican challengers.
If you have any questions, please contact our corporate offices, or our research team:
