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New Poll: Hostile Talk Hurts GOP with Latino Voters

Today impreMedia and Latino Decisions released new polling results from our survey of Latino voters in battleground states. The survey of 424 registered Latino voters shows that hostile rhetoric from Republican presidential candidates gives Latino voters a strong, negative impression of the Republican Party. The sense that Republicans are hostile to the Latino community has significantly increased since the 2012 election. Full results and methodology are posted HERE.

Fig 1 Trump GOP

Recently, businessman Donald Trump, who is running for the Republican nomination for President has said that Mexico is sending immigrants who are drug dealers, criminals and rapists to the United States. He wants to deport all 11 million undocumented immigrants and wants to deport any U.S. born children who have undocumented parents, and to build a large wall across the entire U.S. – Mexico border. Does this give you a favorable or unfavorable impression of the Republican Party?

Fig. 2 Carson GOP

Recently, retired doctor Ben Carson, who is running for the Republican nomination for President has said immigration and drug smuggling across the U.S. – Mexico border is out of control and that he would use the U.S. military to secure the border. He said he would use military drone strikes to blow up tunnels and caves along the Mexican border used by smugglers and said “this is a war we are fighting” – “one drone strike, boom, and they’re gone.” Does this give you a favorable or unfavorable impression of the Republican Party?

Fig 3 View GOP

Fig 4 GOP Comparision


Disclosure note: In August 2015, Matt Barreto and Gary Segura of Latino Decisions were hired as consultants to Hillary Clinton’s presidential campaign. This study was not coordinated, sponsored, or otherwise endorsed by any campaign, party, or political organization. As part of Latino Decisions longtime partnership with impreMedia going back to 2009, the impreMedia/Latino Decisions Battleground States Survey was directed by Dr. Sylvia Manzano, Principal at Latino Decisions.

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