Playing the Environmental Card: A Winning Strategy for Mobilizing Latinos in 2014

Heading into the 2014 midterm election, President Obama faced an opportunity with Latino voters.  If he issued an executive order on immigration, Latino voters would be very enthusiastic about turning out to vote and Democratic candidates would undoubtedly win the lion’s share of the Latino vote.  However the White House decided to delay any action […]

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LD Weighs in on Noticias Univision.com: Latino Influence and Political Paradox

The new America’s Voice – Latino Decisions pre-electoral poll is the basis for the latest LD column by David R. Ayón, published on the Univision news website.  This column, titled “El Poder de los Votantes Latinos,” discusses the poll’s findings on what Latinos say motivates them to vote and what their priority issues are this year.  Ayón notes that […]

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NEW POLL: Latino Voters on Midterm Elections, Immigration, and 2016 Presidential Contenders

Washington, DC – On a press call/webinar today, Matt Barreto, Co-Founder of Latino Decisions, and Frank Sharry, Executive Director of America’s Voice, discussed the results of a new nationwide poll of 600 Latino voters that provides fresh data on overall Latino voter enthusiasm; party preference in Congressional and Senate races; and how the politics of immigration […]

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New NCLRAF/LD Poll in North Carolina: Hagan leads Tillis 40-15 Among Latinos

A new statewide poll of North Carolina’s Latino electorate commissioned by the National Council of La Raza Action Fund (NCLR Action Fund) and implemented by Latino Decisions, shows immigration remains the top priority for Latino voters.  View TOPLINES HERE and SLIDE DECK HERE. There are over 115,000 Latinos registered to vote in North Carolina, and […]

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New NCLRAF/LD Poll in Colorado: Udall leads Gardner 55-14 Among Latinos

Yesterday the  The National Council of La Raza Action Fund (NCLRAF) and Latino Decisions released a new poll of Latino voters in Colorado that finds incumbent Democratic Senator Mark Udall holds a substantial lead over his Republican challenger Cory Gardner. *TOPLINE RESULTS HERE* *SLIDE DECK HERE* The poll finds Udall leading among Latino voters with 55 […]

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Federal Court relies on Barreto-Sanchez expert report in striking down Texas voter ID law

Matt Barreto and Gabe Sanchez authored an expert report in the Veasey v. Perry lawsuit challenging the Texas voter ID law, which was cited by a federal judge in striking down the law.  Barreto and Sanchez conducted a statewide survey of eligible voters in Texas and found that African Americans and Hispanics were statistically more […]

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Latino voter enthusiasm in Florida high – Crist leads Scott 53 to 29

The U.S. Census reports that Latino turnout in Florida in 2010 was 70% and today 73% of registered Latinos say they are “almost certain” to vote according to a new poll released by the National Council of La Raza Action Fund and the National Council of La Raza.  Historically, Florida has had competitive elections with better outreach […]

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ICYMI: Recent Coverage of Latino Decisions Research & Insight

Latino Decisions’ senior staff and recent research has been a fixture on television, radio, and print media in recent weeks. In particular, firm co-founders Dr. Matt Barreto and Dr. Gary Segura have been busy with media appearances around the release of their new book, Latino America: How America’s Most Dynamic Population is Poised to Transform […]

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Seriously flawed Latino polling in Georgia leads to wildly incorrect speculation

This piece was originally posted at HuffPost Pollster, October 6, 2014 Georgia has more than 900,000 Latinos and more than 270,000 Latinos eligible to vote in 2014.  For good reason, analysts have begun to identify Georgia as a battleground state where Latino votes could help determine the outcome of the gubernatorial and U.S. Senate elections this November. […]

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Previewing the 2014 Latino Electorate

At its Washington national headquarters Monday, the National Council of La Raza (NCLR) hosted a 2014 midterm election preview for the national media that featured panelists Matt Barreto and Gary Segura, co-founders of Latino Decisions. Barreto and Segura presented key findings drawn from recent LD research, offered insights and lessons learned from recent national electoral […]

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