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How to Get Out the Latino Vote: Evidence from Field Experiments

During midterm elections, Latino voter turnout is known to lag below that of other racial groups in the United States, despite a growing population. In 2010 the census estimates Latino turnout was 61% among registered voters, compared to 70% turnout for the population as a whole. In contrast, Latino turnout had surged to a high […]

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The Untapped Potential of the Latino Electorate

The 2012 election was a watershed moment for the Latino electorate in many respects. In giving President Obama a record level of support (75%), Latinos were decisive to the outcome; an unprecedented mark of influence for this segment of the electorate. Prior to Election Day, both parties went out of their way to include more […]

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