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Tag Archives | field experiment

Mobilizing Latinos with Identity Appeals: Evidence from Two Voter Turnout Experiments

Past research shows Latinos are more likely to vote and participate in politics when there is a Latino candidate on the ballot and when issues directly affecting the Latino community are at stake in the election, much like in the current election. This research suggests that ethnic solidarity drives participation. At the same time, dozens […]

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The Method Matters: Evidence from Latino Voter Turnout Experiments

A common belief inside campaigns is that lower propensity voters just won’t show up in a midterm election. This thinking is misguided and only serves to create a cycle in which campaigns fail to reach out to voters who are most in need of outreach. Previous field experiments have demonstrated repeatedly that low-propensity Latino voters […]

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How to Get Out the Latino Vote: Evidence from Field Experiments

During midterm elections, Latino voter turnout is known to lag below that of other racial groups in the United States, despite a growing population. In 2010 the census estimates Latino turnout was 61% among registered voters, compared to 70% turnout for the population as a whole. In contrast, Latino turnout had surged to a high […]

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Targeting Latino Voters in Campaign Communications: New Evidence and Insights

Hispanics are now the largest minority group in the United States at 16.5 percent of the population and are one of the most sought after groups of voters in swing areas across the country. However, surveys reveal that Hispanics, compared to non-Hispanic whites and African-Americans, have a lower share of voting eligible citizens registered to […]

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