Pre-Election Polls Got it Wrong in Florida

Gary Segura recently provided a discussion of how exit polls often misrepresent Latino voters (Badly!), pointing out that exit polls often rely on small samples of Latino likely voters, rarely utilize fully bilingual interviews, and utilize samples that are not reflective of the Hispanic/Latino population in the location being polled. This is the first of […]

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Obama’s Re-election Sets Record Support for Latino Voters

Article originally published at The Nation In his 1996 re-election President Bill Clinton attained 72 percent of the Latino vote, the highest level of Latino support of any presidential candidate—before this year. In 2012, President Obama set a new record, winning his second term in office with the support of 75 percent the Latino electorate. […]

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The 2012 Latino Electorate: Results and Resources

Results from the ImpreMedia/Latino Decisions Election Eve Poll – the only national survey specifically designed to study the 2012 Latino Electorate — are now available at www.latinodecisions.com/2012-election-eve-polls. All publicly available data including topline results, press call webinar slides, state summaries (eleven states: Arizona, California, Colorado, Florida, Massachusetts, Nevada, New Mexico, North Carolina, Ohio, Texas, and […]

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Obama wins 75% of Latino vote, marks historic Latino influence in presidential election

Gary Segura and Matt Barreto of Latino Decisions webinar presentation today focused on the key insights generated from the ImpreMedia-Latino Decisions Election Eve Poll. The survey included a national sample of 5,600 Latino voters, as well as 11 state specific samples of Latino voters, including several key battleground states. This post summarizes some of the […]

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impreMedia-Latino Decisions election eve poll now posted for 5 states – show very large vote for Obama

impreMedia and Latino Decisions have now released polling data of Latino voters in 5 eastern states with influential Latino voting populations: Florida, Virginia, Ohio, North Carolina and Massachusetts.  Full results for these states can be found under Recent Polls here: www.latinodecisions.com/recent-polls/ and further detail can be found at www.latinovote2012.com So far, early exit poll data on Latinos […]

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ImpreMedia/Latino Decisions Election Eve Poll provides key insights regarding Latino policy views

Here are a few highlights from the latest release of data from the ImpreMedia-Latino Decisions Election Eve Poll of 5,600 Latino voters conducted during the final days of the campaign. Click here for graphics for the data reported below and the ability to explore differences in responses across key demographic factors. Policy Views of Latino Electorate […]

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Economy and immigration are top issues to Latino voters in 2012

The ImpreMedia-Latino Decisions Election Eve Poll of 5,600 Latino voters has indicated that the Economy/Jobs and Immigration were the most important issues to Latino voters in 2012. As indicated in the figure below, 53% of Latino voters nationally who were surveyed  during the final days of the campaign indicate that the Economy and Jobs was the most […]

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ImpreMedia/Latino Decisions Election Eve Poll: The 2012 Latino Electorate

ImpreMedia and Latino Decisions will release results from our national election eve poll of 5,600 Latino registered voters the morning of November 6, 2012. The ImpreMedia-Latino Decisions Election Eve Poll was conducted during the final days of the election and will provide exclusive insights into the 2012 Latino electorate including Presidential and Congressional vote choices, issue […]

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LD Vote Predict final model: Obama 72.9 vs. Romney 27.1

Final LD Vote and Turnout Predict Projections: Record-breaking Turnout and Lopsided Support for Obama among Latinos Over the final several weeks of polling (Figure 1), the LD Vote Predict estimates for presidential vote choice have been quite stable, leading us to our final projection for a breakdown among actual Latino voters who choose one of […]

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Final impreMedia-LD tracking poll: if Latino vote is high, Obama will carry 4 key swing states

High Latino voter turnout could deliver swing states of Nevada, Colorado, Virginia, and Florida to the Democrats impreMedia & Latino Decisions today released the last in a series of 11 weekly tracking polls with results suggesting President Obama is poised to win a record high share of the Latino vote, and in turn likely to […]

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