Why Hispanic Heritage Month Awareness Really Matters

This article was originally published at NBC LATINO On this eve of Hispanic Heritage Month, I can’t help but feel frustrated. According to a poll released this week by the National Hispanic Media Coalition and Latino Decisions, seven out of every ten non-Latinos believe that Latinos are gang members or criminals. The bad news is […]

Read full story ·

Tags:

Comments are closed

How media stereotypes about Latinos fuel negative attitudes towards Latinos

Latino Decisions was commissioned by the National Hispanic Media Coalition to assess how non-Hispanics across the country view the image of Latinos in the media today, and whether or not media portrayals of Latinos have a direct causal effect on attitudes in the general public towards Latinos. [Full report here | Webinar slides | Watch webinar.wmv] Executive […]

Read full story ·

Tags: , ,

Comments are closed

The Latino gender gap: Latina voters prefer Obama by 53 point margin

With seven weeks until the election Republican candidate Mitt Romney’s potential gender gap with women faces a new hurdle in the Latino community, as reported today by Pilar Marrero.  According to the fourth week of the impreMedia/Latino Decisions tracking poll Latina voters plan to vote for President Obama by a margin of 74% to 21% […]

Read full story ·

Tags: ,

Comments are closed

Colorado’s Latina/Latino Gender Gap

The gender gap remains a prominent fixture in this election cycle and the recent Republican National Convention highlighted what some interpreted as the Romney campaign’s attempt to address the issue. Yet, it is not clear how such a gap will play out in the calculus of turning out to vote, and thus the implication for […]

Read full story · Comments are closed

Who Out-Latino’d Who? Assessing the RNC and DNC Conventions Latino Outreach

Latino political leaders were on display at the 2012 political conventions like never before.  The Republican convention featured two Latino Governors and two Latino U.S. Senators (with the impending election of Ted Cruz in Texas).  The Democrats countered with a Latino chairman of their entire convention and a Latino keynote speaker on opening night.  The […]

Read full story ·

Tags: , ,

Comments are closed

Tracking Poll Wave 3: No increase in Latino enthusiasm following conventions

Despite two weeks of widespread political coverage in which both parties made an effort to reach out to Latino voters, enthusiasm about November is still very much in question.  Wave 3 of the impreMedia/Latino Decisions tracking poll did not find any noticeable increase in levels of enthusiasm or certainty to vote, and to the contrary, […]

Read full story ·

Tags: , ,

Comments are closed

Introducing LD Vote Predict

This is the second of two posts introducing new models that Latino Decisions will use in predicting Latino voter turnout along with the choice of candidate by those voters who do turn out to vote. In a previous post, we laid out a strategy for estimating Latino voter turnout. Here, we introduce and briefly explain […]

Read full story ·

Tags: , , , , ,

Comments are closed

Tracking Poll Wave 2: Romney gains among Latinos post-convention

After a week in the spotlight in which many prominent Latinos took to the stage at the RNC Convention, the impreMedia/Latino Decisions tracking poll finds a noticeable bump in support for Romney and Republicans among Latinos, as reported by Pilar Marrero.  The question will be can they sustain it, or will the new found support erode […]

Read full story ·

Tags: , ,

Comments are closed

Mitt Romney’s Magic Number

Mitt Romney’s campaign has identified 38% as the “magic number” of Latino voters they need to secure victory over President Obama in the November election.  This seems rather ambitious; John McCain earned 31% of the Latino vote in 2008, and Romney stands at a mere 26% ten weeks before the election. In light of the […]

Read full story · Comments are closed

Introducing LD Turnout Predict

This is the first of two posts introducing new models that Latino Decisions will use in predicting Latino voter turnout along with the choice of candidate by those voters who do turn out to vote. We begin with our plan for estimating Latino voter turnout based on the results of our weekly Latino Decisions/impreMedia tracking […]

Read full story ·

Tags: , , ,

Comments are closed