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The Relevance of Media, Social Contact and Positive Contact on Stereotypes of Latinos

A recent Latino Decisions/National Hispanic Media Coalition (LD/NHMC) report explores the impact that media stereotypes of immigrants and Latinos have on non-Latinos’ negative attitudes toward these groups.  Some of the key findings highlighted in the report include: 1) news, entertainment media influence non-Latinos’ views of immigrants and Latinos, and 2) media portrayals of Latinos can […]

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Why Hispanic Heritage Month Awareness Really Matters

This article was originally published at NBC LATINO On this eve of Hispanic Heritage Month, I can’t help but feel frustrated. According to a poll released this week by the National Hispanic Media Coalition and Latino Decisions, seven out of every ten non-Latinos believe that Latinos are gang members or criminals. The bad news is […]

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How media stereotypes about Latinos fuel negative attitudes towards Latinos

Latino Decisions was commissioned by the National Hispanic Media Coalition to assess how non-Hispanics across the country view the image of Latinos in the media today, and whether or not media portrayals of Latinos have a direct causal effect on attitudes in the general public towards Latinos. [Full report here | Webinar slides | Watch webinar.wmv] Executive […]

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