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Playing the Environmental Card: A Winning Strategy for Mobilizing Latinos in 2014

Heading into the 2014 midterm election, President Obama faced an opportunity with Latino voters.  If he issued an executive order on immigration, Latino voters would be very enthusiastic about turning out to vote and Democratic candidates would undoubtedly win the lion’s share of the Latino vote.  However the White House decided to delay any action […]

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LD Weighs in on Noticias Univision.com: Latino Influence and Political Paradox

The new America’s Voice – Latino Decisions pre-electoral poll is the basis for the latest LD column by David R. Ayón, published on the Univision news website.  This column, titled “El Poder de los Votantes Latinos,” discusses the poll’s findings on what Latinos say motivates them to vote and what their priority issues are this year.  Ayón notes that […]

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NEW POLL: Latino Voters on Midterm Elections, Immigration, and 2016 Presidential Contenders

Washington, DC – On a press call/webinar today, Matt Barreto, Co-Founder of Latino Decisions, and Frank Sharry, Executive Director of America’s Voice, discussed the results of a new nationwide poll of 600 Latino voters that provides fresh data on overall Latino voter enthusiasm; party preference in Congressional and Senate races; and how the politics of immigration […]

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Seriously flawed Latino polling in Georgia leads to wildly incorrect speculation

This piece was originally posted at HuffPost Pollster, October 6, 2014 Georgia has more than 900,000 Latinos and more than 270,000 Latinos eligible to vote in 2014.  For good reason, analysts have begun to identify Georgia as a battleground state where Latino votes could help determine the outcome of the gubernatorial and U.S. Senate elections this November. […]

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Previewing the 2014 Latino Electorate

At its Washington national headquarters Monday, the National Council of La Raza (NCLR) hosted a 2014 midterm election preview for the national media that featured panelists Matt Barreto and Gary Segura, co-founders of Latino Decisions. Barreto and Segura presented key findings drawn from recent LD research, offered insights and lessons learned from recent national electoral […]

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Paying for an Unkept Promise: LD Column on Noticias.Univision.com

The latest Latino Decisions column by David R. Ayón  published on the Univision news website this week examines how Latino voters, leaders, and organizations might respond to President Obama’s decision to put off executive action on immigration until after the November election. The decision to delay action undercuts Latino voter enthusiasm in significant fashion. Ayón proposes […]

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Did Dems miss an opportunity for Latino mobilization?

On June 30, 2014 president Obama announced that if Congress did not pass comprehensive immigration reform that he would implement an administrative order providing temporary legal status to millions of undocumented by the end of summer and before the November 2014 election. As late as August 28, 2014 White House officials suggested to the media […]

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LD column at NoticiasUnivision.com: Moment of Truth for Obama & Democrats

The latest Latino Decisions column published on the Univision television network news website Noticias.Univision.com, written by Senior Strategist David R. Ayón highlights the mounting chorus of criticism that President Obama has been subjected to throughout the summer. The question is if Latino voters —  who want administrative relief for undocumented immigrants in lieu of legislated immigration reform — can […]

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Reviewing the Evidence Part 2: CIR Failure and Political Fallout

President Obama’s comments to the press yesterday provided a strong signal that changes to immigration administration and enforcement via executive actions are imminent. It is important to remember that Congressional failure to pass immigration reform is the sole reason President Obama is now poised to take such actions.  In Part 2 of our series “Reviewing […]

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The Method Matters: Evidence from Latino Voter Turnout Experiments

A common belief inside campaigns is that lower propensity voters just won’t show up in a midterm election. This thinking is misguided and only serves to create a cycle in which campaigns fail to reach out to voters who are most in need of outreach. Previous field experiments have demonstrated repeatedly that low-propensity Latino voters […]

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