Longtime Democratic strategist Albert Morales, has joined Latino Decisions as its Senior Political Director. Morales’s Washington political experience spans three different Chairmanships of the Democratic National Committee and one stint with the Democratic Governors’ Association. In the run up to the 2016 Presidential Primaries, he served as Director of Hispanic Engagement and Deputy Director of the party’s overall engagement efforts.
During Governor Howard Dean’s Chairmanship at the DNC, Morales spearheaded the party’s 50 State Strategy aimed at Hispanic voters. As Chairman Dean’s Director of Hispanic Engagement, he developed and managed the implementation of new models for how the DNC interacts with the Hispanic electorate, helping position the party for a successful 2008 Presidential Election. Also at the DNC, Morales served as Regional Political Director for the Committee’s 2000 Redistricting Project under the leadership of then Chairman Terry McAuliffe. In this role, he developed political strategies, working with state parties to promote favorable redistricting plans. He also worked with house and senate caucuses in state legislatures advocating for consensus on redistricting maps.
In between tenures with the DNC, Morales worked for the Democratic Governors Association as Federal Liaison and Policy Advisor to DGA Chairman, Governor Bill Richardson. Morales advised the Governor on policy and supported the efforts of Democratic Governors with regard to fundraising and strategic campaign initiatives. He also served as DGA liaison to Democratic Governors in the Hall of States and the National Governors Association
In addition to working within the political machinery of DC, Morales also has worked with and for business interests. Most recently he served as Vice President of Government Affairs for the United States Hispanic Chamber of Commerce (USHCC) where he led the Chambers’ government relations on Capitol Hill, with the Administration and its membership across the country. In this capacity, Morales worked in concert with high-profile corporate brands in promoting policies that would benefit Latino owned businesses. He also championed the Chamber’s first presidential endorsement process.
“We are delighted to have Albert on board as the head of our Washington operations and the opportunity to rely on his expertise and network as we work to broaden our practice related to research and polling,” said Latino Decisions Co-Founder Dr. Gary Segura.
Latino Decisions Co-Founder Dr. Matt Barreto added, “As a well-regarded Latino leader amongst his peers and a solid track record of balancing our non-monolithic voting bloc, Albert recognizes movements and players that together can help us build on our success and capabilities in a range of pursuits.”
Morales noted, “Latino Decisions is the gold standard in Latino research, polling and messaging. I know firsthand of their impeccable work and how they work effectively to educate and empower their client base with the facts, insights and strategies so their clients can make well-informed decisions.