Republican candidates do not resonate with Latinos

By Pilar Marrero – Pilar.marrero@laopinion.com  | 2011-10-17

Results From Political Content of October Poll Posted Here

LOS ANGELES, CA. – Although Latino voters have expressed some disappointment with President Obama in the last few months, none of the Republican presidential candidates has been able to captivate or attract the attention of Latinos until now. In other words, for the time being, among the eight candidates, there is no one equivalent to George W. Bush who would attract a significant percentage of the Latino vote.

The new impreMedia/Latino Decisions (IM-LD) poll, cosponsored by the Robert Wood Johnson Foundation, revealed these results. It also showed these voters are very unfamiliar with the Republican candidates and do not have a favorable image of those candidates they know about.

“Republicans have a great challenge ahead when it comes to the Latino vote,” said Matt Barreto, a professor at the University of Washington in Seattle and an advisor for Latino Decisions. “This poll shows they must conduct an intensive campaign if they want to attract part of the Latino vote, since for now, the majority of these voters don’t even know them.”

Mitt Romney and Rick Perry are among the best known candidates in the group of eight; despite this, 46% have no opinion or have never heard of Romney, and 40% have never heard of Perry.  Romney, the former Massachusetts governor and apparent favorite to clinch the nomination, is favored by 28% of Latino voters, while 25% have an unfavorable impression of him. The rest do not know who he is or have no opinion. Perry, who as governor of Texas would be the closest to Latinos in the Republican primaries, is someone few of the country’s Latino voters know: 40% of them have no idea who he is. Likewise, his approval level is abysmal and still lower than Romney’s at 22%. His level of disapproval is higher: 39%.

In Texas, a state he has governed for 11 years, Perry has a 37% approval rate from Latinos, a number similar to the one he obtained in his latest re-election in November 2010, when he received 38% of the Texas Latino vote. However, in that state, 49% of Latino voters disapprove of Perry. A majority of analysts has said Republicans should aspire to 40% of the national Latino vote to be able to win certain key states.

“The number 37% is not bad for a Republican as far as the Latino vote,” said Gabriel Sánchez, a political science professor at the University of New Mexico. “There, Latinos know him better than anywhere else in the country, and are more familiar with the way he governs.”

Latinos are even less familiar with the rest of the candidates, while their disapproval levels are even higher: 58% have no opinion or have never heard of Michelle Bachmann, and 29% have an unfavorable impression of the Minnesota congresswoman and Tea Party representative. Only 13% have a favorable impression. Also, 59% do not know libertarian Ron Paul or have no opinion, while 19% disapprove of him and 16% approve.

And as far as Newt Gingrich, 41% have never heard of him, 32% have a favorable impression and 36% an unfavorable impression. The least known candidates are Herman Cain and Jon Huntsman: 73% do not know or have no opinion of Herman Cain, and 75% do not know or have no opinion of Jon Huntsman.  Sarah Palin, who a few days ago announced she will not run, is among the most familiar for Latinos: only 24% said they have never heard of her. However, her disapproval rate is very high: 62% have a very unfavorable or somewhat unfavorable opinion of her (of which 46% are very unfavorable).

“It’s natural for Latinos not to know who the Republican candidates are, because their message does not resound with them. Also, Republicans have not been very proactive in bringing their message to Latinos,” said Sherry Bebitch Jeffe, an analyst and a professor at the University of Southern California.

In Jeffe’s opinion, the Latino vote is not important for Republicans in the primaries, with the possible exception of the state of Florida. “Frankly, some of the positions the primary candidates must take to attract Latinos would not be very popular with the Republican base. That base is what matters at this time,” said Jeffe.

Nevertheless, Barreto thinks the recent refusal of at least five Republican candidates to participate in a debate supposedly being organized by the main Spanish television network, Univision, is an ill advised decision for Republicans. “Now the story Latinos are hearing is that the candidates don’t want to get to know them or talk to them,” said Barreto.

METHODOLOGY: LD polled 600 Latino registered voters in October, 2011 in the 21 states with the largest Hispanic populations, representing 95% of the electorate. Those interviewed were selected at random from voters lists. The poll includes interviews conducted via cell phone and land line telephones. The margin of error is +/-4%. The interviews were conducted in English or Spanish at the request of the respondent

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11 Responses to Republican candidates do not resonate with Latinos

  1. Josh 10/19/2011 at 7:57 am #

    I am a Latino Voter and a US Citizen. Over thousands just like me left our countries because of Socialism and Communism. I consider myself a Ronald Reagan Republican Conservative. I am also a College graduate with two degrees, B.A. Honor’s Economics, and a B.A. in Political Science. I was born in Nicaragua and became a Naturalized Citizen in 1994. Today’s Republicans do not hear the Latino Community. We are a mostly conservative voting block leaning to the left due to the anti-latino sentiment in the party. Eventhough I am a US Citizen I find it offensive when The Republican Candidates automatically refuse to hear us because of their self-imposed vision that Latinos lean left. What many don’t understand is that as US Citizens we also have friends and family who have not been able to reunite with us and have chosen to come into the US illegally. No mexican or latino comes into the USA illegally if they do not have family or friends they know here in the States. Latinos keep growing, and as a student now studying Constitutional Law at John Hopkins for my M.A. I find that much of the problem is that Latino’s are 95% Cathoilic, and this has become more a battle of Religion than anything else. Illegal immigration from the Mexican Border is only 45% of Illegal Immigration, yet terrorists continue to enter the USA through Canada, and the chinese continue to come into NYC ports through illegal entrance of containers which are never searched. Many overstay their visas, yet the attack centers on Latinios. Latinos are the only voting bloc that can move entirely to the right given a favorable standing among Republicans and Immigration. Until somebody understands this, there will never be another Republican President in Washington. Latinos are now the largest minority in the USA and by 2035 they will be the majority in the USA and the majority of US Citizens in the USA in 2050 will be Latinos. It’s time the Republican Party take Latinos seriously, it depends on the future of our great country. I refuse to vote next year, just like I refused to vote in 2008 due to the offen sive language towards latinos. I have many Republican Latino friends, I was also president of the College Republicans and I am just saddened by the constant insinuation that latinos are illegal in this country and that we are all mexicans.

  2. Marcelo Salup 10/17/2011 at 2:13 pm #

    Republican candidates should never resonate with Latinos. They hate us. Republican candidates should never resonate with intelligent people. They despise us. Republican candidates should never resonate with business people. They don’t follow logical thinking and block the sun with their thumb.

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